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Top 10’s to Pen!

I have posted previously my top 10 tips for blogging that post was:

1. If the blog posts are assignments do them ahead of time.

2. Write small paragraphs, they are easier to read.

3. If you need inspiration visit other peoples blogs as a springboard for ideas-make sure to link to their blog.

4. Do not be afraid. Just Write.

5. If you find somethig truly interesting, write a post about it, your passion will come through and spark peoples interest.

6. Get a good blog design that reflects your personality.

7. Use spell check!

8. Check your old posts to avoid repetition.

9. Don’t be afraid to use pictures, Bing and Flickr are good sources. Pictures add color and interest!

10. Have fun with it! Be you! Comment often!

I have to add that top 10 lists are a great way to generate flow to your blog!

Also, make catchy titles to your posts people notice!

Those are still my top ten-now twelve haha

BLOG PEOPLE BLOG!!

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TOW 13: Driving Journalists Crazzzzy 10 Ways

There are many ways that public relations people drive journalists crazy.

From a personal standpoint I can say that I have personally have conflicts with a journalist, my journalism teacher! Being in public relations we are tought a different way of writing, more persuasively than journalists who have the goal to remain objective.

I know that I have gotten bad grades for using adjectives because I am so used to it for public relations!

The top 10 ways are probably:

1) TOO MANY HYPE WORDS:

Journalists receive tons of news releases containing “too many” hype words like “unique,” “revolutionary,” “sophisticated,” “state-of-the-art,” etc. They feel that they sound too much like commercials and find publicists incompetent and a survey in PR Week said that over 50% of journalists said that “poorly written materials” is a major problem of public relations people.

2) NEWS RELEASE SPAM:

Some journalists “blacklist” or block some public relations professionals who mass e-mail unsolicited news releases constantly because they get so annoyed. – A way to overcome this one is to be creative with your news releases so that they catch the attention of the editor some examples from our book were:

a new lightbulb and a lamp to test it in, and two volleyballs with details of a press event announcing a volleyball league.

Some say it is a waste of time but at least 16% said it worked and gained attention. Another way would be to not mass e-mail your press releases call and inform a journalist who would be interested in your topic of it and then e-mail it to them.

3) BIAS:

Journalists tend to feel that public relations writers are biased because they work for the company they are writing about many times and will only want to talk about them in a good light.

According to Professor Carr, my journalism teacher a way to avoid this is to tell both sides and avoid using adjectives.

4) NOT KNOWING THE PRODUCT:

Many journalists tend to feel that there is not enough research that goes into public relations writers stories about products. Cure? Do more research before you pitch something!

5) REPEATED CALLS AND FOLLOW-UPS:

Journalists do not like being harassed by public relations people who call them all the time asking about the news releases they sent them. They are busy and if they like your release they will edit it and use it.

 So do not call constantly call them maybe once and let them know you sent them a release and you appreciate their time if they use it or not. Maintain a nice friendly relationship.

6) SPOKESPERSONS BEING UNAVAILABLE:

Self explanatory. If you are a spokesperson for a product or you write about a product and list a spokesperson as a contact make sure either you or the spokesperson will answer the telephone for whatever number you use or use another contact.

If not, your release may not get published because they cannot reach the contact.

7) NOT MAKING DEADLINES:

 Journalists have deadlines and they depend on public relations people as much as they may not want to. So, if you want them to keep publishing things that you need in the media then find out when they have to have the article or release ready to send to the editor and make their deadline!

8) SLOPPY REPORTING:

Reports being incomplete or vague is also another complaint. To avoid this when interviewing executives of companies:

  •  educate them about how the media operate and how they need to be objective so other sometimes unfavorable viewpoints will be in the story
  •  train execs to give 30-second answers to questions
  • provide background to reporters who are unfamiliar with the company
  • familiarize execs with basic news values like that people like reading about conflict, drama, and obstacles

9) LYING:

do not lie and always be truthful in everything you write and say. Also, remain true to your word, if you tell a journalist that you are giving them an exclusive do not give it to anyone else.

10) NO COMMENT AND OFF-THE-CUFF REMARKS:

Journalists do not appreciate answers like “no comment” or “yes” elaborate and answer their questions fully and honestly. Also, do not say something to a journalist that you would not want repeated or printed.

Info from

 http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282

TOW 11: Infographics

Infographics are computer-generated artwork that attractively displays simple tables and charts. They can be things like a bar graph about how many flowers are sold and they use flowers stacked to represent bars.

You could also do something for that where you have a giant flower pot with a pie chart showing different types of flowers that are sold.

This can be useful because readers like visuals that are attractive. Also, plain graphs are kind of boring and dressing them up with images makes them more interesting.

Creating them is relatively simple and can be done on Microsoft Office, Power Point, and other software applications. However, if you are considering publishing it commercially and distributing it to the media you may want to consider using a graphic design artist or other commercial illustrators.

 

This is my example of an infographic above. I created it in Microsoft Office, and it was relatively simple.

TOW 10: Site Stats

The Site Stats page on wordpress for your blog tells you things like how many views your blog has perday, which day was the most popular, and how many total views you have. It will also tell you how many posts you have made, how many comments are on it, how many people were referred to your site through links, and how many people came to your site because of a seearch engine.

I think that PR practitioners could benefit from monitoring their personal blog to see how many views were made on posts, and which one was the most popular. The post or posts that are most popular can let them know what their readers like the most and they can do more posts along the same lines.

Checking your client or companies blog site stats can tell you many of the same things as well as the amount of referrals can help you know where your business is coming from. If the company can know where the business comes from then they can target that audience. Also, the company should make sure to reply to/thank people for their comments on the blog to build better relations.

Newsworth or Not?

There are many factors that make a story newsworthy.

The writer must always be aware of what will appeal to media gatekeepers.

Timeliness, Prominence, Proximity, Significance, Unusualness, Human Interest, Conflict, and Newness are seven appealing characteristics that help make a story newsworthy.

Timeliness refers to how current a story is. In today’s world of instant news a public relations writer, or any writer for that matter, must stay current in order to be heard.

Prominence can be multiple things. It can be you having the presence of a huge celebrity at you grand opening or announcement. The award photograph is another good way to generate news, people find others getting honored or rewarded to be interesting. Prominence can also extend to business and not just people. If there is a huge company like IBM that does something it is going to generate more media attention that a locan business.

Proximity has to do with how relevant it is to the area. If you live in New York, you probable dont give two hoots what is going on in Statesboro, Ga.

Significance is any situation or event that can affect a substantial number of people.

Unusualness is just a wow factor. If there is something different or strange about a topic then it makes news.

Human Interest could be anything that grabs attention. It can be things like a kid drowning or Katy Perry’s love life.

Conflict is usually rivalries/conflicting ideas from two different companies. Reporters will sometimes get a quote from one company and ask the other how it feels.

Newness refers to new products in advertisements. The new and improved iPad or updated software are examples.

And those are the main things that make a story newsworthy,

All of this information is from http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282

TOW 9: PR OpenMic

This week I joined OpenMic and mostly just played around with it.

I did not really post anything other than a little bit of essential information about me. I wanted to get a feel for the network.

There are a lot of things you can do on PR OpenMic, and it kind of reminds me of Facebook.

You can create a profile and groups and events. The groups and events kind of work together. If you have a group of people who like one thing like an artist, then you can create events for different things, like award shows and concerts, that involve that artist. It is a good way to stay connected to people with the same personal interests as you.

It is also my newest way to find blogs to comment on for our class. 🙂

Another cool feature is that there is a link for jobs/internships which is really cool. You can search for a job or internship near where you live or by occupation. Also you can upload your resume! I know that in order to fulfill requirements for graduation I am going to have to do an internship, and this will be a good place to start.

The other thing about the jobs and interviews tab is the fact that internships are required, but jobs can count as an internship. If you have a working internship then you get paid for fulfilling a school requirement!

Another great thing about it is that if you get a good internship or job while you are still in school is that when you graduate you can either add it to your resume, or if you do a really good job then they may decide to offer you a post-grad job.

Obviously, based on what I spent most of my time elaborating on the jobs/internships tab is my favorite feature or PR OpenMic and is honestly the one thing that makes me really glad my teacher has us join it.

TOW #8 The Lead Lab

So, this week we had to do a Poynter NewsU lab, The Lead Lab, for our class. http://www.newsu.org/courses/lead-lab

I learned a good deal of different things. I learned about the different types of leads and what goes into making them. I learned that not all of the W’s have to make it into your lead. The W’s are who, what, when, where, why, how, and so what according to the lab.

I also learned that which type of lead you will use for your story depends greatly on your news organization, the news itself, and the timing of publication.

I thought that the coolest part of the lab was the myth exploding part. In that part you clicked on one of four myths to “explode” it. I know from my journalism class about the different types of leads there are.

However, had I not known then I would have believed a bunch of the myths. I would have thought that setting the scene in a lead is a bad thing because that is something you rarely see in news. However, the lead does not have to sum things up in one paragraph sometimes setting the scene gives a better lean in and grabs attention better than just facts.

I also really liked how the types of leads were presented. They were presented like a molecular structure for a compound. It segmented all leads into either direct leads or delayed leads. The direct leads are the summary lead and the analysis lead. The types of delayed leads are: anecdotal, significant detail, emblem, and round-up.

I would like to explore the types of leads a little more, just to get more information on when to use which one, and the different ways they are used. I like to see a bunch of examples to better grasp something.