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TOW 12: Podcasts

I have been listening to the The Creative Career and Inside PR podcasts on iTunes since this summer when my teacher has us do an assignment about podcasts, which hello we are doing again.

I found two podcasts really interesting, one from each.

In The Creative Career I listened to an interview with Catherine Hudon, co-founder of Shorty Clothing. In the interview she talked about how she used to be a music performance major and wanted to idealy be a performer. In reality she realized her junior year that she needed to do something different so she double majored in business.

When asked about how she got into her career she stated that it all started kind of by coincidence. She was managing bands of friends in college and ran into an owner of a music magazine who said he wanted to send someone down to do a piece on the band. She ended up getting offered a job with the magazine as a music writer and became a music editor and then when she burntout she ended up getting a job in advertising and things just happened from there.

She is a producer for different platforms and takes other creative visions and brings them to life.

In Inside PR they were mostly just talking about random things for awhile. Then they got into an interesting topic. Twitter.

To tweet or not to tweet? They had a conversation about whether or not it is beneficial or harmful to business for either you as a pr agent or your company to use twitter. I personally think that it can be. They brought up that you have to be careful because if you work for multiple companies then you post a link for something cool that one does, if it competes with another clients company then is it ok?

I think that if you are linking to one companies stuff then you just have to link to the competitors/other client’s too. I thought it was rediculous when one of them said that they cannot say they are eating at Einstein’s if they work for Dunkin Doughnuts. I think that you can say you ate there and it was good, just don’t say it was better! 

On podcasts in general:

Listening to podcasts can be helpful to PR students because you can listen to a podcast by a professional that details their day or has an interview they did. Also, several professionals have podcasts that will have helpful hints, tricks, and advice for people interested in a career in public relations.

Added to that it can be a good marketing tool, you interview someone about a book they wrote, people get interested, and people go buy it.

For new practitioners of PR it can be helpful to listen to podcasts to see what others in your field are doing. It can be helpful to see what they are doing and maybe follow in their footsteps.

I think that it would be a great idea for someone like me, a PR student to create a podcast now follow it through the rest of college and my learning experiences and internship, and then on into when I am starting out in my career. Then other students could listen and see what I, or whoever did said podcast, was doing and learning and compare.

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My 10 Tips for Blogging

10 markers-10 tips!

1. If the blog posts are assignments do them ahead of time.

2. Write small paragraphs, they are easier to read.

3. If you need inspiration visit other peoples blogs as a springboard for ideas-make sure to link to their blog.

4. Do not be afraid. Just Write.

5. If you find somethig truly interesting, write a post about it, your passion will come through and spark peoples interest.

6. Get a good blog design that reflects your personality.

7. Use spell check!

8. Check your old posts to avoid repetition.

9. Don’t be afraid to use pictures, Bing and Flickr are good sources.

10. Have fun with it! Be you! Comment often!

These are not in any order they are just my top 10 tips! Get Blogging!

News Release Tips-TOW 8

According to our class book Public Relations: Strategies and Tactics there are different ways of writing required for print news releases vs. internet news releases.

Some of the guidelines for print:

  • Use standard 8.5″x11″ paper, 10-12pt font in Times Roman or Courier (easy to read)
  • Identify sender in upper left or right corner of the page and provide contact information
  • Leave room for editing
  • Use a boldface headline with the key message of the release and provide a dateline
  • Start with a summary 3-5 lines giving the most important details

Some tips  for internet:

  • Maximum of 200 words
  • Bulleted points to convey key points
  • Never send as an attachment as it can be thought of as spam and left unopened

Another few tips from http://www.prweb.com/pr/press-release-tip/quick-tips.html:

  • Headlines no more than 80 characters in length
  • Limit the amount of links to one per 100 words
  • If you use industry jargon provide definitions

Link to the book 

 

 

http://www.amazon.com/Public-Relations-Strategies-Tactics-Study/dp/020562622X/ref=sr_1_1?ie=UTF8&s=books&qid=1275752053&sr=8-1

Podcast time! TOW 7

I am currently listening to The Creative Career podcasts on iTunes. I will soon be posting my thoughts here!

As promised my thoughts and things I learned:

I listened to many of the podcasts available on iTunes and they were all helpful in some way or interesting. The two that stood out to me were the one on the nine personality types and the one on the book Grads Take Charge.

The one about the nine personality types was really interesting. It was an interview with one of the writers of the book The Career Within You, Elizabeth Wagele. Elizabeth talked about several of the personality types stating that she is an observer whcih is good for being a writer.

The nine types are:

  • Perfectionist
  • Helper
  • Romantic
  • Observer
  • Advernturer
  • Peaceseeker
  • Asserter
  • Achiever
  • Questioner

I thought it seemed really cool that the book is all about figuring out who you are and what category you fit into, or which few categories. Once you find out who you are then you can find which career is right for you.

The other podcast was with the author of Grads Take Charge, Kathryn Marion. She talked about how she wanted to figure out solutions to everyday life and share them which is why her company is called Real Solutions Press.

Kathryn talked about how her newest book is in the take charge series and is for new grads heading out into the world. She said it could be for high school or college grads. I thought it was interesting that she said that it has everything from cooking, to finding a job, to picking a roommate in it.

From these two podcasts and the others I listened to I learned alot. From these two specifically I will possibly go buy the two books mentioned.

Thoughts on podcasts in general:

Listening to podcasts can be helpful to PR students because you can listen to a podcast by a professional that details their day or has an interview they did. Also, several professionals have podcasts that will have helpful hints, tricks, and advice for people interested in a career in public relations.

Added to that it can be a good marketing tool, you interview someone about a book they wrote, people get interested, and people go buy it.

For new practitioners of PR it can be helpful to listen to podcasts to see what others in your field are doing. It can be helpful to see what they are doing and maybe follow in their footsteps.

I think that it would be a great idea for someone like me, a PR student to create a podcast now follow it through the rest of college and my learning experiences and internship, and then on into when I am starting out in my career. Then other students could listen and see what I, or whoever did said podcast, was doing and learning and compare.

Maybe I will look into doing that. Would you tune in?

TOW Week 5

Last week I had to do a week of Twitter. I actually enjoyed it. Our teacher gave us a list of PR professionals to follow, and I enjoyed seeing what they tweeted. I also really liked it when some of my tweets got retweeted or I got mentioned. I used to have a personal Twitter and I only had eleven followers. Through doing it for class I actually have fifty followers after just two weeks!

I tweeted about different things like cool videos on youtube, a quote website, questions, and other general things. Up until this assignment I had not really used Twitter and had just seen other people using it. I know my roommate would come tell me cool things that her favortie bands tweeted. I just never really liked it. I think it was that I did not understand it. I also did not understand the reason people liked it so much, I think facebook gives you more stuff to do.

Facebook does still give you more things to do like playing around with cool apps, posting alot of photos, and not having a word limit of 140. However, I did discover through the way we had to use Twitter that it is more professional than facebook. You do not play games you tweet and follow people and you can keep up with multiple people in your field.

My savior for the week of Twitter was TweetDeck. I love it! TweetDeck allowed me to see all the tweets I have done, all the recent tweets from the people I am following, and any mentions people made of me. Then, if I were on another website when someone tweets something new it pops up in the corner of my screen! I think that having all of the tips about who to follow and to use TweetDeck made the Twitter experience ten times better for me.

The hardest part for me was not in getting in the twenty required tweets and five comments, but in keeping it to 140 characters. If I put a website url in on the regular Twitter it would take up most of my 140, TweetDeck shortened them which helped. I still did not like being restricted. Also, doing tweets on things other than “I had a bagel for breakfast and now I am going to workout” was mildly difficult. I just did not know what to put that people would find interesting. I think I did relatively well however.

I had a good mix of tweets from the Baby Gaga video to things I learned about Pr. I think that now that I know how Twitter works that I will use it in the future. I also think that seeing how to use it correctly helped me to understand how people have been using it in a professional sense. I mean you can tweet about something a client is doing and all of your followers will see it, and then they can retweet it and theirs will see it and so forth. I think it was a good experience and an excellent assignment for our teacher to give us.

TOW Week 4-redo

I originally did this a week ago, but for some reason it would not publish!

Our assignment this week was to watch one of our teachers interviews and write about it. I watched her interview with Kneale Mann. I really learned a lot from this interview. I learned a lot about Kneale when he gave his history, and he gave a lot of advice about blogging and social networking too.

Kneale is from Ottawa and he is in the business of social networking and consultation. He travels in two circles public sector which is for non-profit and his association is with the Center of Excellence for Public Sector Marketing which has been in business for about five years. The other is the private sector. There are many differences between the two. He said that on the private side he can work with smaller companies.

He does things like writing a social media employee tool kit. He has been part of a production company, wrote a column called Space Oddities, and worked on radio for 23 years. He also said that social media has been around forever, and everything depends on your perspective. You have to be willing to do PR and social media and everything else.

Once he went into advice on blogging he first started by telling about when he first began blogging. He states that he started his blog about two years ago and his first post said he was a geek and did not know where the blog was going to go from there. He said that his best advice is to just write. He decided to write about what he does and what he wants to do. He said that you can just write about whatever it is that interests you. He also said that as a society we are all about instant gratification and that you will not have 10,000 Twitter followers or hundreds of blog viewers instantly but you can build to that.

Our teacher mentioned how excited we get when someone comments on our blogs. To that he said to get excited it is a good thing, and then go comment back on theirs. Commenting on other peoples blogs will get more people to comment on yours. His final advice was to post your blog different places. He said to link it to your Twitter and your Facebook and let people know you are trying different things.

I think I learned a lot about what he does and his advice about blogs and anyones advice about starting blogging is appreciated. I think that what surprised me most from this is that he also did not know what to write about when he first got a blog. I think it really made me feel better to know that someone who was already in the field did not know what to write about at first and that they turned their blog into a success. Also, I liked that he mentioned that this blog is not going to be the only one you ever have.

You can find Kneale Mann on twitter and on his blog http://onemann.blogspot.com/

The interview can be found here: http://publicrelationsmatters.com/2010/03/23/an-interview-with-kneale-mann/

PRCA 2330 TOW PR Firm or department?

This weeks Topic of the Week is about PR Firms and departments and which one I would want to work for.

I would want to work for a PR Firm, at least when starting out. It just seems to me that most PR Firms have multiple businesses as clients whereas PR departments are departments within a business.  One of the “Insights” in the book, Public Relations: Strategies and Tactics, features a woman, Stacy Nobles, who started out in a PR Firm and then went to work for a department in a company. For her, the experience of a firm before the company helped to prepare her. I would want to have the experience of working with multiple types of businesses before I decided what specific business I would want to stay with. If I worked for multiple companies and realized that certain types of companies were my favorites to do PR stuff for then I would maybe pick a company to go apply for their PR department. Also, starting out in a firm and then later concentrating in one area/company department would give me the experience to build my portfolio which I would need to get hired at the company.

The PR Firm also seems more exciting to me. The list of services a PR firm provides as listed in the book seems more along the line of what I would want to do. Marketing communications, executive speech training, research evaluation, crisis communication, media analysis, community relations, events management, public affairs, branding and corporate reputations, and financial relations are listed as the services provided. Seeing as I enjoy things that involve creativity; I would thoroughly enjoy marketing, events management, and branding and corporate reputations since I could use my creativity to add to my abilities to perform jobs.

In the book there is a clear defined area of advantages and disadvantaged for PR Firms, but not one for PR departments. According to Careerride.com the advantages of an in-house department all span from the fact that the department will focus only on company products and markets and be the spokesperson for the company. Careerride.com also says that the disadvantages are that one person usually does all the work and that lack of resources limits the companies visibility and product awareness in the public eye.

The advantages and disadvantages for PR Firms listed in the book are as follows:

Advantages:

Objectivity, variety of skills and expertise, extensive resources, international jobs, offices throughout the country, special problem-solving skills, and credibility.

Disadvantages:

Superficial grasp of a client’s unique problems, lack of full-time commitment, need for prolonged briefing period, resentment by internal staff, need for strong direction by top management, need for full information and confidence, and costs.

Overall, based on what I have read and learned, I really want to start out my career in a PR Firm and maybe later move to a department.

http://www.careerride.com/pr-advantage-disadvantage-of-in-house-pr-department.aspx

http://www.amazon.com/Public-Relations-Strategies-Tactics-Study/dp/020562622X/ref=sr_1_1?ie=UTF8&s=books&qid=1275752053&sr=8-1