The topic this week is how to convince other generations (non Gen Y’s) that social media can be helpful to them and an asset in the business world.
One surprising fact though is that teens and college students are not the age group most populous on Twitter. The most populous age group is 30-50. According to this website: http://socialmediatoday.com/index.php?q=SMC/78505 in 2009 18-50 year olds comprised 78% of Twitter users.
The rapidly growing amount of people on Twitter, Pinterest, Tumblr, Facebook, LinkedIn and WordPress makes social media a great platform for any business.
If I were to need to convince an employer to use social media for their business I would simply present them with the facts of how many people use social media and how far reaching it is. Social media covers so many demographics that utilizing it truly reaches a multitude of people. That is how I would convince them. Numbers speak volumes.