Ch. 12 Tapping the Web and New Media
- Second Life.
Two things that are unique about the web is that it is interactive and can be updated quickly.
Ch. 14 Writing E-mail, Memos, and Proposals
The four different purposes of email are to:
1. Reduces the cost of employee communications
2. Increases the distribution of messages to more employees
3. Flattens the corporate hierarchy
4. Speeds decision-making
Things to make sure of when writing:
completeness-make sure you have all of your necessary information
conciseness-be brief, less is more
correctness-be accurate-make sure to have all names, places, quotes, etc. correct
courtesy-be courteous, some relationships are personal, others not so much
All informatin can be found here: http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282