CH. 6 Preparing Fact Sheets, Advisories, Media Kits, and Pitches

All information from Public Relations textbook

A fact sheet should include:

  • the name of the event
  • its sponsor
  • the location
  • the date & time
  • the purpose of the event
  • unusual aspects (if any) of the event that make it newsworthy

Fact sheets accompany news releases.

Journalists prefer electronic forms of press kits over printed kits.

Media advisories/alerts are used to inform the media of any upcoming events that they may want to cover.

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