All information from Public Relations textbook
A fact sheet should include:
- the name of the event
- its sponsor
- the location
- the date & time
- the purpose of the event
- unusual aspects (if any) of the event that make it newsworthy
Fact sheets accompany news releases.
Journalists prefer electronic forms of press kits over printed kits.
Media advisories/alerts are used to inform the media of any upcoming events that they may want to cover.