Advertising Lingo

This website has tables with advertising language and what terms/adjectives best describe what type of product.

I thought it was really cool and informative. I never really thought of the adjectives that are used in the commercials or ads you see calling things wholesome, pure, reliable, and other adjectives.

It was ten students and how they thought each adjective related to the product.

An example of what it says is for an MP3 player you can use: Alive (1), Clear (5),  Comfortable (1), Good-looking (4), Good value (6), Happy (2), Large (1), Loud (7), Pure (1), Reliable (6), Rugged (3), Small (10), Strong (1), and Stylish (5). The number in parentheses after the word is how many students found that term a good adjective for the product.

Hope you’ll find it interesting.


6 thoughts on “Advertising Lingo

  1. That is really interesting. You never really recognize what advertisers say in thier ads to get you to buy thier product or service when you are watching it. It wasn’t until I read this post that I could go back and remember an advertisement that used one of these words in order to get my attention. Thanks for posting it! I think it will be helpful to know when advertisers are trying to manipulate you only using words.

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  3. That certainly is interesting. I’ve been wondering for a while where the heck these marketing pros come up with some of their adjectives. I work in retail and have noticed that fragrances especially are described ambiguously. What about a scent can be described as “whimsical”?

    Good post!

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  5. I looked over this website and I agree that it is very interesting. Usually I don’t pay that much attention to commercials and what the people are actually saying, but after reading this I have noticed the many different adjectives that are used. I am usually paying more attention to what is being shone in the commercial, or what song is playing in the background.

  6. I just left a comment on our classmate, Linda’s blog (, and about Hemmingway’s tips to become a better writer. Number 4 was about “being positive, not negative” and the examples they gave were like, if you know you are trying to promote low cost of a product, don’t say “inexpensive,” say “economical.” The reason why is because you hear “expensive” within that word, which still triggers negative thoughts despite the “in” in front of it. The other example they gave was, if you were telling someone about the dentists office and you say “oh, it was painless” all that person thinks about is the word “pain” within the word. I thought this was an important tip for public relations people because if we are trying to communicate with our audience, we need to be aware of what we say and how it is interpreted. You should check out her blog and leave her a comment about how you have a blog about something along the same topic :o)

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