CH. 4 Reading Notes- Finding and Making News

Some traditional values that make news newsworthy:

  • Timliness
  • Prominence
  • Proximity
  • Significance
  • Unusualness
  • Human Interest
  • Conflict
  • Newness

A good pr professional stays on top of their game by staying current with news. It is important to know what is going on in the world and with other companies.

A pseudoevent can be created to generate news coverage

Publicity is not the be all end all, it is a means of achieving your clients objectives.

A publicist is a pr writer who wirtes and publishes stories.

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