A few things I learned from reading Chapter 3:
Corporations are considered “public figures” by the courts.
Three basic guidelines for using trademarks:
- Trademarks are proper adjectives and should be capitalized and followed by a generic noun or phrase. For example, Kleenex tissues or Rollerblade skates.
- Trademarks should not be pluralized or used in the possessive form. Saying “American Express’s credit card” is improper.
- Trademarks are never verbs. Saying “The client FedExed the package” violates the rule.
Do Not Provide Employee’s:
- home address
- marital status
- number of children
- organizational memberships
- job performance
Libel is written injury to reputation and slander is oral. Defamation is used as a collective term.
A key phrase for avoiding defamation suits is to “watch your language.” Remember that words have denotative and connotative meanings.