Ch. 3 Avoiding Legal Hassles

A few things I learned from reading Chapter 3:

Corporations are considered “public figures” by the courts.

Three basic guidelines for using trademarks:

  • Trademarks are proper adjectives and should be capitalized and followed by a generic noun or phrase. For example, Kleenex tissues or Rollerblade skates.
  • Trademarks should not be pluralized or used in the possessive form. Saying “American Express’s credit card” is improper.
  • Trademarks are never verbs. Saying “The client FedExed the package” violates the rule.

Do Not Provide Employee’s:

  • salary
  • home address
  • marital status
  • number of children
  • organizational memberships
  • job performance

Libel is written injury to reputation and slander is oral. Defamation is used as a collective term.

A key phrase for avoiding defamation suits is to “watch your language.” Remember that words have denotative and connotative meanings.

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282/ref=sr_1_1?ie=UTF8&s=books&qid=1284411595&sr=8-1

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