Reading Notes Ch.11

Diversity is the most significant aspect of the mass audience in the United States.

Americans spend an average of 3,518 hours using media broken down as follows:

  • 1,555 watching TV
  • 974 listening to radio
  • 195 using internet
  • 175 reading newspaper
  • 122 reading magazines
  • 106 reading books
  • 86 playing video games

Television has the strongest emotional impact of all media. The personality of a TV person creates influence that no print media can touch.

Typical Demographics: Youth and Young Adults, Baby Boomers, Seniors, Racial, and Ethnic Groups.

Emerging Audiences: Catholic and Evangelical Groups, Gay/Lesbian Community, Disability Community, and Women.

All notes from http://www.amazon.com/Public-Relations-Strategies-Tactics-Study/dp/020562622X/ref=sr_1_1?ie=UTF8&s=books&qid=1275752053&sr=8-1

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s