Diversity is the most significant aspect of the mass audience in the United States.
Americans spend an average of 3,518 hours using media broken down as follows:
- 1,555 watching TV
- 974 listening to radio
- 195 using internet
- 175 reading newspaper
- 122 reading magazines
- 106 reading books
- 86 playing video games
Television has the strongest emotional impact of all media. The personality of a TV person creates influence that no print media can touch.
Typical Demographics: Youth and Young Adults, Baby Boomers, Seniors, Racial, and Ethnic Groups.
Emerging Audiences: Catholic and Evangelical Groups, Gay/Lesbian Community, Disability Community, and Women.