Reading Notes Ch.11

Diversity is the most significant aspect of the mass audience in the United States.

Americans spend an average of 3,518 hours using media broken down as follows:

  • 1,555 watching TV
  • 974 listening to radio
  • 195 using internet
  • 175 reading newspaper
  • 122 reading magazines
  • 106 reading books
  • 86 playing video games

Television has the strongest emotional impact of all media. The personality of a TV person creates influence that no print media can touch.

Typical Demographics: Youth and Young Adults, Baby Boomers, Seniors, Racial, and Ethnic Groups.

Emerging Audiences: Catholic and Evangelical Groups, Gay/Lesbian Community, Disability Community, and Women.

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