Reading Notes Ch. 6

  • Program Planning is the step that follows research.
  • Program planning involves 8 basic elements: situation, objectives, audience, strategy, tactics, calendar, budget, evaluation
  • One common approach to planning is the management by objective model that categorizes objectives, communication strategies, audiences, and the essence of the message.
  • A program can be either a brief outline or a detailed document.

All notes from Public Relations: Strategies and Tactics


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