Reading Notes Ch. 6

  • Program Planning is the step that follows research.
  • Program planning involves 8 basic elements: situation, objectives, audience, strategy, tactics, calendar, budget, evaluation
  • One common approach to planning is the management by objective model that categorizes objectives, communication strategies, audiences, and the essence of the message.
  • A program can be either a brief outline or a detailed document.

All notes from Public Relations: Strategies and Tactics http://www.amazon.com/Public-Relations-Strategies-Tactics-Study/dp/020562622X/ref=sr_1_1?ie=UTF8&s=books&qid=1275752053&sr=8-1

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s