- Program Planning is the step that follows research.
- Program planning involves 8 basic elements: situation, objectives, audience, strategy, tactics, calendar, budget, evaluation
- One common approach to planning is the management by objective model that categorizes objectives, communication strategies, audiences, and the essence of the message.
- A program can be either a brief outline or a detailed document.
All notes from Public Relations: Strategies and Tactics http://www.amazon.com/Public-Relations-Strategies-Tactics-Study/dp/020562622X/ref=sr_1_1?ie=UTF8&s=books&qid=1275752053&sr=8-1