Reading Notes Ch. 3

  • Ethics is basically the study of what people consider right and wrong.
  • There are three basic ethics orientations: Absolutist, existentialist, and situationalist.
  • For standards and ethical behavior in the profession you can consult organizations such as PRSA, IABC, and IPRA.
  • Front groups are often considered unethical and stealthy due to their methods.
  • It is important in PR to have loyalty and high standards in regards to public interest. A PR professional should not harm the public for the good of their employer.

All reading notes are from Public Realtions: Strategies and Tactics http://www.amazon.com/Public-Relations-Strategies-Tactics-Study/dp/020562622X/ref=sr_1_1?ie=UTF8&s=books&qid=1275752053&sr=8-1

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s